Zoopla has overhauled its membership packages for small and medium-sized estate agencies following a year-long review informed by feedback from hundreds of agents.
The redesign, the first in seven years, introduces three new packages – Listing, Instruction and Complete – which the portal says are designed to reflect different business objectives, from generating instructions to increasing local market share.
Zoopla said the packages adopt a more localised approach, with pricing and services tailored to the size of an agency, the characteristics of its market and the portal’s performance in that area.
All three packages include access to the upgraded ZooplaPro platform and Property Valuation Reports, providing agents with additional market data and valuation tools.
Paul Whitehead, CEO of Zoopla, said: “Over the past year we’ve spoken with hundreds of agents across the country to understand what they need from a property platform in 2026 and beyond – their ask was greater flexibility, a hyperlocal approach and an even stronger return on investment from their marketing spend. These new packages have been built in partnership with our customers to deliver what they need.”
Zoopla said agents using the new packages have seen a 23% year-on-year increase in total lead volumes, while seller leads have grown at a faster rate. The portal attributed this to increased engagement from its homeowner audience, which it said has grown to more than 6 million subscribers, up 39% year-on-year.
The highest tier of the new Complete package includes access to Prospect Plus, Zoopla’s vendor lead-generation product. According to the portal, 43% of valuation leads generated through the service convert into property listings within 12 months.
Zoopla also said the revised membership packages have attracted returning agents, including East of England estate agency Fenn Wright, which has rejoined the portal after an eight-year absence.
“We’re already seeing the results of that collaboration, with one in three SME customers upgrading in just six months,” Whitehead added. “This is about growing agents’ businesses alongside our own, and making sure every pound they invest with us works harder.”
