Estate agents using professionally produced property videos on social media generate around six times more impressions than those relying on static image posts, according to data released by property marketing platform PropertyBox.

The company said professionally produced video posts created through its platform generated more than 8.1 million impressions and 212,000 clicks to agents’ own websites during June 2026. That equated to an average of 1,851 impressions, 701 video views and 48 website clicks per post.

PropertyBox said the findings suggest professionally produced video content can help agents increase the visibility of their listings while driving traffic back to their own branded websites, enabling them to build an audience of their own.

The company attributed the results to its platform, which combines professional property photography with artificial intelligence tools to create social media content for multiple platforms from a single property shoot.

PropertyBox also cited independent research by TwentyCi, which it said found professionally marketed properties were 28.3% more likely to complete a sale and achieved sale prices averaging 1.9% higher than comparable properties – an additional £7,356 for the seller.

Lee Wainwright, chief executive of PropertyBox, said: “The agents everyone’s watching are the ones stopping the scroll and commanding the feeds with professionally shot video, not static posts.

“In June alone, our agents’ videos drove more than 212,000 clicks straight back to their own websites. That’s an audience they own, growing listing by listing.”