Property technology companies PropertyStream and Offr have launched a new transaction platform that aims to enable the management of the homebuying process from initial enquiry through to completion.
The white-labelled platform, called TRANSACT, combines estate agency websites with transaction management tools, designed to allow agents to capture leads, qualify buyers, manage offers, automate communications and provide buyers, sellers, landlords and tenants with secure online dashboards throughout each stage of the transaction.
The launch comes as the UK Government pursues reforms aimed at digitising the homebuying process through earlier access to property information and wider use of digital identity verification.
PropertyStream and Offr said the platform would allow agents and solicitors to compile a complete digital sale pack containing information required under the reforms and publish it within a secure data room, giving buyers full visibility on a property before an offer is made.
The companies said the system also supports lettings, auctions and new homes, with customers remaining on estate agents’ own branded websites rather than being redirected to third-party platforms.
Robert Hoban, founder and chief executive of Offr, said: “Consumer expectations have changed. People expect the same level of digital convenience from buying, selling or renting property as they experience in banking, travel and retail.
“With Offr, a full digital sale pack can be built and published in a secure data room ahead of a sale, giving registered buyers the certainty and transparency the new reforms are designed to deliver – before they’ve even made an offer.”
Robin Arnold, founding partner at PropertyStream, added: “We’ve created a platform that allows agents to manage the complete customer journey in one place.”
