OnTheMarket reports record traffic – but can it close such a huge gap with Rightmove?

OnTheMarket has announced today that traffic last month exceeded 30m visits.

While this was a new monthly record, it points up the huge gap with Rightmove and Zoopla.

Rightmove says that visits in January stood at a record 152m. Zoopla’s traffic is put at about half of Rightmove’s.

However, challenger portal OTM said that last month’s figure of 30m visitors was up 28% on January last year, and 11% more than the previous record of 27.2m last September.

OTM said the increase in traffic helped it deliver a record number of leads, up 52% over January last year. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

CEO Ian Springett said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike.

“Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal.

“Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”


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  1. The Outsider


    1. El Burro

      I’d qualify that, unless you support them no.

  2. J1

    Not before it runs out of cash………..

    If this is the best it can do in terms of PR, then it has run out of ideas.

  3. HJ12

    Interesting, can you explain why they will run out of money?

    If this is true, why have they just spent 3.4 million investment on a software company?


    1. Property Pundit

      Probably to make them a more viable investment for future monies that need to be introduced to keep it afloat.

  4. Homestead38

    Announcement no doubt timed to be released just before they see a drop in their agent and stock count as those that did not sign up to the new agreement depart and return to other portals. Losing 1,300 paying customers will no doubt leave a big hole in their accounts this month.

  5. Immobilier

    If OTM ever becomes even a slight threat to RM, RM’s pockets are so deep it will simply increase its marketing spend to ensure it retains the no1 spot. Consumer awareness can be bought very easily. OTM will never compete with RM by simply trying to beat it at its own game. RM’s real competition will come from a business that challenges it with new technology and new ideas.

  6. Penguin


  7. I want to believe

    30 million hits is more than I thought they’d ever get to !


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