The former chief operating officer of Bookatable, Europe’s largest marketplace for restaurant bookings, has joined eMoov in a similar role.

Guy Halfhead’s remit is to drive eMoov’s growth and profits, with the business planning to scale rapidly next year.

Halfhead left Bookatable in September last year shortly before it was acquired by Michelin, and has spent the time since working as a consultant, mentor and angel investor.

eMoov founder and CEO Russell Quirk said: “Bringing Guy on board is about investing even further in a team of the smartest and most experienced people to take the eMoov business to the very top of consumer choice when selling or buying a home.

“The overall estate agency process in this country needs to greatly improve and Guy joins an increasingly accomplished selection of professionals that are truly leading that transformation.”

Halfhead said: “Buying or selling a house is one life’s most significant decision and currently the traditional estate agency model is broken with an abundance of examples of exorbitant fees and terrible customer service.

“eMoov is ideally placed to continue its transformation of the industry through its combination of technology and expert people while delivering greater value and unbeatable customer service to sellers and buyers at every step of the journey.

“The further growth potential in this hybrid approach to selling is huge and I’m confident our expansion will be rapid. It’s an exciting time in the industry and I’m looking forward to joining eMoov on the journey.”