Chestertons launches new adverts featuring its own clients

Chestertons has launched a new London-wide advertising campaign featuring its own clients.

The genuine testimonials are shown in a series of posters and Tube cards across the capital.

There are also London press ads booked over the next fortnight, as well as online banners on Rightmove and other digital platforms.

The target market is ABC1 adults, and Chestertons aims to reach 45% of target with 6.6 opportunities to see the campaign.

Chestertons marketing manager Tim Bates said: “We wanted to do something really different with this campaign, and having clients at the heart of it seemed a great idea from the outset.

“We also wanted to highlight the full range of people we’d helped across the property spectrum.

“We also wanted to create interest and engagement with our target market and put a smile on the faces of the people who see our advertising.”