Rightmove is hosting a webinar for estate and letting agency leaders exploring how artificial intelligence can be used to improve business performance and day-to-day operations.
The online event, ‘AI for Agency Leaders: From Hype to ROI’, takes place on Thursday 9 July at 10am and will feature speakers including Steve Pimblett, Chief Data Officer at Rightmove, Toby Flenley from Google and Ian Preston from Greenhouse OS.
The session will examine how agencies can use AI to improve efficiency, enhance the customer experience and identify opportunities to deliver measurable business benefits.
The webinar forms part of Rightmove’s wider work to introduce AI-powered tools for agents.
One example is its AI-powered Property Performance Overview, which is currently being trialled with around 10% of agents using Rightmove Plus.
The beta feature uses artificial intelligence to summarise data already contained within a property’s performance report, providing agents with an overview of what is working, where performance could be improved and suggested next steps.
Rightmove said the aim is to reduce the time agents spend analysing data, allowing them to focus on actions that could improve property performance.
Steve Pimblett, chief data officer at Rightmove, said: “AI has huge potential to help agents become more efficient by making valuable information easier to find and understand. We’re seeing growing interest from agents who want to move beyond the hype and understand where AI can genuinely add value to their business.
“That’s why we’re bringing together experts from across the industry to share practical examples and lessons learned, while also testing new AI capabilities with agents. Our Property Performance Overview beta, which uses AI to help agents quickly understand the key insights from their Property Performance Reports and identify areas where they may be able to improve a property’s performance.
“What’s particularly important is that these technologies enhance rather than replace the human expertise that remains central to moving home. The best customer experiences still come from great conversations, local knowledge and trusted advice, and technology should support agents in delivering exactly that.”
Jason Charles, head of education at Rightmove, added: “Agents are telling us they want practical guidance on how AI can help their businesses today, not just discussions about what might happen in the future. This webinar is designed to give agency leaders clear, actionable insights they can take away and apply in their own businesses.”
Agents can register for the AI for Agency Leaders: From Hype to ROI’ here.
