A 24-hour property industry broadcast has raised more than £4,375 for charity, with dozens of its sessions now available to watch on demand.
The 24-Hour Open House brought together 57 guests for 44 back-to-back sessions earlier this month.
Consultant and trainer Toby Martin hosted the event continuously from 9am on 3 September until 9am the following morning.
The broadcast attracted 354 unique viewers. Collectively, they watched more than 560 hours of content and posted 828 comments.
Organisers have now released 28 sessions, with more set to follow. Access to the archive is available in exchange for a donation to Breast Cancer Now and Andy’s Man Club.
The sessions feature a range of property and marketing figures.
Among them is Rory Sutherland, vice chairman of Ogilvy and author of Alchemy. His session explored the psychology behind buying decisions and what estate agency can learn from it.
Other contributors include property market analyst Kate Faulkner and trainer Stephen Brown.
The archive also features LinkedIn consultant John Espirian and Nudge podcast host Phill Agnew. Author and speaker Nigel Risner and trainers Jo Bourne and Kirsty Franks also took part.
Martin said audience engagement during the overnight hours had taken him by surprise.
“The comments were the thing that surprised me,” said Martin. “Eight hundred and twenty-eight of them, and a hard core of people who genuinely did not go to bed. At four in the morning there were still agents in the chat, talking to each other, keeping me going. I’d expected to spend the small hours talking into a void. Instead it turned into something closer to a very long night in the pub with the entire industry.”
The broadcast also produced an unexpected appearance from comedian and Taskmaster contestant Mark Watson shortly after 8pm.
Martin said requests for access to the recordings began arriving before the live event had finished.
“People kept asking where they could watch the sessions back. Some of this is genuinely excellent training, the kind of thing agencies pay properly for – and it seemed daft to let it sit in an archive when it could still be raising money.
“It’s the same deal as the live event, really. Take what’s useful. All I’d ask is that you give something to two charities that make an enormous difference to people in this industry and well beyond it.”
Sponsorship from Kotini means donations go in full to Breast Cancer Now and Andy’s Man Club.
The on-demand sessions are available through the 24-Hour Open House website.
