OneDome has launched its first national television advertising campaign as part of efforts to increase awareness of its homebuying platform and integrated property services.
The campaign, titled “The New Way”, forms part of a £7.5m media-for-equity agreement with Channel 4 and represents the company’s largest marketing investment to date.
Initially airing regionally on Channel 4, the adverts focus on common frustrations experienced during the homebuying process, including delays, communication issues and the need for buyers to manage multiple separate parties during a transaction.
OneDome said its HomeBuyer Service is designed to bring together mortgage advice, conveyancing, surveys and transaction support within a single platform, alongside digital progress tracking tools and dedicated case handlers.
Babek Ismayil, founder and CEO of OneDome, said: “Buying a home should be exciting, yet for many people it becomes stressful, confusing and unnecessarily difficult. We founded OneDome because we believed the process could work much better.
“‘The New Way’ is about showing homebuyers there is a simpler alternative – one where the different parts of the journey work together, rather than against each other.”
Paul Troy, chief marketing officer at OneDome, added: “Consumers increasingly expect simplicity and convenience in every major life purchase, yet homebuying remains fragmented and stressful. This campaign is about challenging expectations and showing that there is a better way to buy a home.”
