Mystery as OnTheMarket misses chance to promote itself to agents

OnTheMarket was mysteriously absent from the Guild of Property Professionals’ annual confence this week as portals outlined their offerings and special rates for members following negotiations with the network.

The Guild’s chief executive Iain McKenzie said members had asked the network to negotiate with Zoopla, Rightmove and OnTheMarket on their behalf and said meetings were held with all three at the end of last year.

Rather than recommending a portal for members, McKenzie said the Guild’s National Advisory Council had decided instead to invite each one to the conference to present their offering.

But only Rightmove and Zoopla turned up and took stands in the exhibition.

OnTheMarket did neither, although it is understood it was invited to.

Agents EYE spoke to at the conference said it was a shame OnTheMarket was absent as there would have been members who use the portal and it was a missed opportunity to grow its users.

OnTheMarket has been asked for comment.

McKenzie told EYE that members were invited to call OnTheMarket to hear about rates and deals on offer.

Speaking to the conference in London, Stuart Whittall, commercial director of estate agency for Rightmove, dashed any agency hopes for reduced fees, instead explaining the extra value that the portal provides such as a recently launched SoldByMe tool that lets agents display properties they have sold at the bottom of search results.

Zoopla went slightly further.

Andy Marshall, chief commercial officer of Zoopla, said a single flat price has been agreed for Guild members using its Gold plus package.

This gives agents access to extra functionality such as its valuation and adreach lead generation tools.

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3 Comments

  1. J1

    Mystery as On The Market remains invisible but still takes the cash.

    You couldn’t make this up…….

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  2. Homestead38

    At a time when they are losing some of their original gold members you would have thought that OTM would have jumped at the opportunity to win new clients and promote their offering against Rightmove and Zoopla.

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  3. Robert_May

    “a recently launched SoldByMe too”   those who went to the conference last year will know where the inspiration for that  extra value innovation came from!

     

     

     

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