Well known ex-agent, Viewber founder, EYE correspondent, and all round good chap, Ed Mead is letting lockdown go to his head. Literally. He is going to sacrifice his locks to a very good cause – and you can help by sponsoring his effort.

Ed – whose customary hairstyle is perhaps best described as somewhere between a ‘Gerard Depardieu’ and a ‘Bill Nighy’, told us:

“I’ve often said try anything once and it’s nearly killed me a couple of times, but this is another genuine first.”

“I’ve decided that, rather than letting my family get their hands on my barnet, I’m going to have a No.2 haircut on Friday and if I raise £500 for NHS Charities Together I will post before and after pics.

There is a Just Giving donation page set up for those who wish to savour the sight of a suitably tonsured Mr Mead.

Be generous.

We can’t wait to the see the aftermath and we’ll bring it to you in all its glory just as soon as possible.

https://www.justgiving.com/fundraising/ed-mead-haircut

Any other industry figures up for doing something similarly marvellous/foolhardy?