Artificial intelligence is becoming increasingly embedded in estate agency, with firms using the technology to automate routine tasks, generate property marketing and improve communication with buyers, sellers, landlords and tenants.
As investment in AI-powered PropTech accelerates, the gap between early adopters and agencies yet to embrace the technology could widen.
But will AI adoption become essential for agents looking to remain competitive, or is the industry in danger of overstating its impact?
Have your say in our latest EYE poll below.
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Comments (1)
AI is a useful took for work, but nothing revolutionary. It, like all tools, it is limited by what the user can do with it. It can improve efficiency (not guaranteed) but that’s about it. I’d much rather have competent staff than an AI tool (as would my clients).
AI data centers however are a blight.