Savills has said that after dropping Zoopla and Primelocation last year when OnTheMarket launched, the number of leads has not dropped.
The firm also says that the leads it now gets are of better quality.
The comments have come from Paul Jarman, head of western regional at Savills and a non-executive director of Agents’ Mutual, the company which launched OTM on January 26 last year.
Jarman said: “After just a year, it’s very encouraging to see that OnTheMarket.com has already become firmly established in the top three portals.
“There is little doubt the business benefits from being 100% owned and controlled by full-service estate and letting agents, and no one should under-estimate the determination of these agents to make the venture a success.
“We know from our tracking that we receive just as many leads now as we did a year ago when we stopped listing with Zoopla and Primelocation, and more importantly, the leads are of a better quality which is what counts for us and for our clients.
“There is some way to go before OnTheMarket.com achieves its full potential but we are extremely happy with what it has achieved since it launched and are confident that as more and more agents sign up, its rate of growth will continue to accelerate.”
Is everyone associated with OTM being wheeled out before Tuesday to eulogise about how great it is without showing us anything tangible?
“After just a year, it’s very encouraging to see that Onthemarket.com has already become firmly established in the top three portals” Is a very weak statement given the levels of support it already had from the gold investors at launch. It’s basically stood still for a year!
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By any reasonable standard, for AM/OTM to come from a standing start to where they currently are in 12 months is an astonishing achievement.
Well done Team AM – astonishing!
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” I’m ok Jack” claims board member in mutual . ” our marketing strategy of advertising on London taxis, taking the countrylife deal from Primelocation and opening an overseas section has worked beautifully . Thanks for paying everyone”
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Any pro-OTM story draws the knockers like moths to a flame. So predictable. Soooooo boring.
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What is more predictable is the guff that this website keeps promoting on behalf of their only portal advertiser.
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Savills are still using Zoopla & Primelocation for international property!! I suppose that doesn’t count as “1 other portal” nonsense. Talk about make it up as they go along!!
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Looks like Knight Frank & Chestertons are too!
http://www.zoopla.co.uk/overseas
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I think even non OTM Agents will despair at that comment BD.
If you have got your reasons for not joining OTM, that’s fine but if that’s your reason you need to give your head a wobble.
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Utter, unsubstantiated, biased, unqualified lies.
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Says the estate agent.
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Please, this is extremely dull. All of the latest non-announcements from onthemartket have had no substance, intel or numbers to back up these claims.
Old school agents if you don’t understand data or don’t have any to prove your points please don’t bother saying anything.
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Right, happy Wednesday………another lad who I assume knows a thing or two about the world of estate agency telling people how happy he is with a commercial decision they made and here we are before half 8 and the grumpy squad are at full tilt, so, can any of you that dislike http://www.onthemarket.co.uk un clench for a moment and answer the following;
1. If it’s set to fail why do you care if you’re not on it?
2. Why aren’t you all cockahoop it’s as irrelevant as you think and ignore articles about it?
3. There is no 3, answers to the first 2 would be a triumph in its self and perhaps stop giving the impression that you are not senior enough where you work to have a decision on stuff like portals and you wish your boss would switch.
Jonnie
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I’ve tried getting answers to this Jonnie from the anti-OTM brigade, they just ignore you as I’m sure will be the case here.
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Jonnie/Property Pundit.
I will answer you very clearly so there can be no confusion at your end:
1. I care because the longer it provides a drag to Zoopla, all that does is serve to strengthen Rightmove. For all of the bleating about ‘the duopoly’, the fact is that the industry is well served by having two strong players and that effects all of us
2. there is nothing to be cockahoop about here, hence the reaction. Agents are lying to their customers, backbiting each other and being led into a trap by a group of central London agents who have only their own interests at heart. For the end result of this you get a London centric portal for the top end guys in London, and the rest of us back to being beholden to Rightmove.
To present being pro-OTM as some sort of lofty, strategic decision that only business owners can aspire to is a bit dumb really.
Is that clear enough for you?
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“2. there is nothing to be cockahoop about here, hence the reaction. Agents are lying to their customers, backbiting each other and being led into a trap by a group of central London agents who have only their own interests at heart. For the end result of this you get a London centric portal for the top end guys in London, and the rest of us back to being beholden to Rightmove.”
LOL, you really haven’t a clue and refuse to listen to what the agents all over the country are saying. Your intention is nothing more than spiteful tosh.
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Hi Jonnie, I understand your frustration over other posters comments but try and see their side too apart from the fact that they are just as entitled to express an opinion as you, firstly they are right, there is no actual or factual numbers put to the drivel they spout however we do understand that if you have committed to a plan and financially it could be a loser then you have to back it up with pr bs which basically is all we have heard from springett (when he bothers) and the other gold founders.Of course you and the rest of the members are either backing it to date because 1/ you haven’t a clue 2/you are burying your head in the sand or 3/ you are kidding yourself.
We aren’t **** a hoop because we may wish to join and contrary to the comments “join anyway and make us stronger” we are saying show us the figures (which as you aren’t a PLC means you could make them up anyway) but we wont just throw our money away like the rest of you and whilst you did it in a show of good faith and in the hope of positively knocking the duopoly (all credit to you for that) but as yet it hasn’t happened so please don’t expect us to follow suit in throwing away our money but we are hoping that springett & co will read our comments and try to repair, improve and move forward as a stronger force with all or most of us together but it ain’t there yet Oh and by the way the knockers may have zoopla shares too.
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Well I know of one split deal where we introduced the buyer from ZPG to a Savills property and they split £21k of the fee – OTM, RM and ZPG don’t sell properties they generate some new contacts for agents, know how, the estate agents ability and relationships are the substance behind getting deals done.
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No sh*t Sherlock. Savills say OTM is a good thing? Well, that’s thrown my day from the off. What next? Headlines that eMoov recommend Online Estate Agency? I’m off for a rest to get over this unexpected turn of events….
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Jonnie, your number 1 point should be enough.
There is a difference between people “thinking it will fail” and “wanting it to fail”
Most Anti-OTM posters on here “want it to fail” and probably cannot go on it anyway……as they do not qualify be it they are Portal Reps in disguise, Corp Managers who have no say or Call Centre Agents who have a clear reason to ensure RM & Z keep them on the radar.
No normal human being not interested in something would spend so much time commenting like some do on here….. crackers the lot of em….. reminds me of the HPC nut Brigade, some of them used to moan about house prices in the same sentence as saying they would never buy! odd bunch.
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‘Odd bunch’, perfect description of them.
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Well Ric I’m afraid your wrong, I was on it, I had very few registrations and one rental agreed in 6 months, when we asked owners if they had heard of OTM no one ever had, so we stopped asking, and then as time went by owners aware that something was going on would ask who we marketed with, and again they had not heard of OTM we lost ground and income until it became unviable to remain with OTM since we left 6 month ago our turnover has increased by 25% and we are on the mend again, Savills statement is bullsh-t a smoke screen for there problems, they are only just over 6000 offices and they are offering free advertising to people willing to sign a letter of intent ! this of-course is a breach of contract with all the agents paying full price and are locked in, they are desperate and that’s a fact
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Have to ask, do the public in your area not have a TV? Did you not promote OTM to your customers or just sit back expecting the leads would just come rolling in? OTM provided you with so much marketing material. One also has to ask why did you switch to OTM, you must have been unhappy with your original portal?
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Hey propertywizzard – I completely agree…. 5 months and you did not increase turnover and lost ground WILL BE the fault of OTM….. in no way would it have been management skills on how to deal with the competition or the fact your brand is not as respected as the portals. It’s always someone else’s fault in my experience too.
I think calling your clients to ask if they had heard of a website which was less than 6 months old was a class act especially as it was a website you were advertising their house on already!
I hope you asked in a really sheepish way too, sort of create that tone of failure! It would have been a disaster to have called them when your properties went live to say, guess what we have added you to a fantastic new site, in addition to RM or Z (whichever you were left with) but don’t forget the staff are on the phones all the time and glad the viewings are going well etc etc…….
Anyway… happy to be wrong in your case, I think you gave the website a fair chance and I assume the 25% increase is a direct result of you dropping OTM and returning to “the other” which ever other that may be.
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Every single lead we received from Zoopla (and there were lots of them) was worthless. Utter waste of time. No quality whatsoever just quantity. OTM produces few leads but they are quality leads. And the effect on our business – no change at all. OTM is only a year old. Let’s see where they are in another 2 years.
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That’s the problem – the only thing anyone has to say is “no change” and they sing this as a positive thing! Put your business brain back on.
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C’mon PIE try a bit a unbiased reporting for a change instead of spinning out a load of tosh from agents that give their biased opinion of a product they are supporting!
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propertywizzard. With respect, your self-confessed naivety is quite astonishing.
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How can naivety be born out of fact ? I assume you must be on the payroll of OTM … it is quit obvious what is going on, fluffing up figures with bought traffic, giving free advertising in return for signing letters of intent, and with all this they are still falling well short of there target to have 7000 agents this month so as to trigger the letters ! I would suggest that is you that is Naïve Agencyinsider the pocket of OTM
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So you joined OTM…….. quit after 5 months because it was not performing in the way you had expected or more so because you lost business as a result of your portal choices………
So – When you joined OTM what did you realistically expect?
As a “PropertyWizzard” you I assume knew OTM would take 2 or 3 years to make it…… (if make it at all – granted) BUT something in your wizard of a mind decided 5 months was enough……
It simply sounds to me like your competition is stronger and won the battle during your transition to OTM or you were never on OTM?
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Well what all this proves beyond a shadow of a doubt is Property Eye is VERY well read. Good on you Property Eye. Great result keep it up.
PS Privately owned agents need to wake up up and smelt the coffee that if RM and ZPG are left alone to rule the world,which is exactly what they will do, high street agents will be severely damaged as we move forward
Whether one likes OTM or believes in it or not it is necessary for it to succeed to protect us. Look at what is occurring They both allow online only agents full presence,giving them massive traction which is reducing fee level and volumes in an already tight market., And this week RM are knocking on my door demanding (with no negotiation) nearly a 9% increase year on year. Inflation is what 1% to1.2%?
If the industry does not wake up to this, then frankly it will only have itself to blame when it crumbles. The warnings are there as plain as day. We need to heed them.
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Ha! This charade really has become laughable. So what volume of leads did they receive before and now? What was their conversion rate from lead to sale/instruction before and what is it now? Oh no, facts and figures would be a rather inconvenient distraction from the unmitigated nonsense that flows from those who are so heavily invested. I imagine Samsung shareholders would like the public to believe that Apple products are rubbish but it doesn’t make it so…but then what the public actually want or need is another minor inconvenience in this argument isn’t it.
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Just as many leads as a year ago?! We are hugely up on last year, triple the numbers for some areas. So surely all that has happened is Rightmove and their own website has covered for the loss. What would their position be for leads if they have stuck with ZPG?
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Boring nonsense as usual. As was said above if you dont care, stop banging on about it. Im in becasue Im trying to effect a change. There isnt an alternative. Im a high street agent and I want control back. OTM have done incredibly well to get this far and is starting to get to the tipping point. Once that happens everyone (whos a high street agent with a brain) will follow if they haven’t already. Simple.
If it fails, I tried, as did all the other genuine agents.
It wont fail if all the fence sitters start growing a pair and jump in.
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but you do not seem to think more than one move ahead.
If OTM win and become the only portal, then what?
Just imagine a world with just OTM and no other portal…..
You would be a serf and will be completely enslaved by the OTM CEO and his two puppet-masters Savoy and Sir Frank.
You would have LESS control if they have their way
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nope. If OTM win then at least I have a say in what happens and at least the onliners dont get a look in.
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Any shred (and I use the term loosely) of credibility you ever had on here hh has now left the building. Do you go home and sit in a rocking chair all evening waiting for the next chance to knock OTM? Two things are clear to me: 1. You’re not an agent. 2. You don’t understand even the basic fundamentals of OTM.
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We went with OTM and followed the herd of Knight Frank & Savills etc. by staying with RM and after an initial drop-off our leads areno less than they were before either- as all the OTM agents in our area dropped Zoopla, the Zoopla inventory fell massively and buyers soon worked out that they needed to look elsewhere, so they did- that has strengthened RM’s hold however while still a long way behind, OTM leads are on the increase and we are saving a lot of money per month, so a business decision well made!!!
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It’s amazing they have ‘just the same’ amount of leads and not a few more or a few less. Hmmmm!?!
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If what I read is true then Savills have had a pretty linear year and being on OTM hasn’t harmed them but they also haven’t made waves that its been a fantastic year either.
Unless there’s proof of the quality then I don’t believe a word of it.
My business has grown 50% in this last year and I don’t use OTM – does this mean Zoopla is better? I wouldn’t have grown without using the 2 top portals. we can all spin this to our advantage.
All us, (as you like to call them) ‘Anti-OTM-Brigade’ just want some cold hard facts. We know the business model is a good idea in the long run but not all of us can plan ahead 5 years, we need money now and OTM doesn’t give us that gut feeling as facts seem impossible to come by.
and by the way i’m not anti OTM but right now zoopla is better for my business. IF OTM become better for my business I will leave it.
This is for those pro OTM supporters – I want benefit now! What has OTM done to benefit your business today? please respond someone
(I don’t want to hear about quality of leads as all enquiries are what you make of them)
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One answer is possible geographical area. Where RM & Z have a stranglehold it would be difficult for any competitor to move in unless they had the support from the agents. Where Z has pretty poor support, any new portal will gain ground with the agents support. RM is only on the top as many agents and web only agents are ONLY on RM which keep them at the top. If agents want change, they have to give a new portal the chance and support and this is how OTM came about. It was not TV or other media advertising that made any web portal, it was the high street estate agents promoting them.
Most of the anti-brigade are ignorant or have other motives to make OTM fail. For it is nothing different to RM or Z as far as the public is concerned. If agents join and promote OTM it will continue to grow, become number one and YOU WILL have control of your business and future which you do not have with RM or Z.
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This is getting bizarre, OTM members saying its generating more leads than Zoopla and growing, OTM non members saying its dying on its feet. Who is right? does anyone really care?
well, the people who should care are the vendors who are trying to sell and the buyers who want to search online.
I’m looking to buy at the moment and its almost equal between Zoopla and RM with the number of properties advertised for sale around the 25 mark. OTM is a big fat zero.
I’ve tried other areas within a 50 mile radius and although properties do start showing up here and there, they are a long way behind the big two by what I’m seeing in terms of the stock they have on offer.
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Stupid post, if you have no agents in your area with OTM, it will be zero. Likewise if you are in an area with OTM agents it wouldn’t be. It also applies to RM & Z and any other portal you can name! I doubt you would have made the same post when RM started out?
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On a side line or not? If the UK property market is down 50%, I do wonder how stats (make them up and read as you like, lol) are being pushed that everything is on the up. That’s a first, they should be showing a down trend or are people making business from something that doesn’t exist? Logically the head story confirms that in these times, a business can expect to keep ground when it should be falling, if it makes the right decision.
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I can only speak as I find and no agenda here whatsoever. RM – they seem to lead by way of hits to their website, however this doesn’t feed through to leads and I have noticed a significant drop in leads from them and I might add, their quality as well. It is now a very expensive proposition for us advertising with them when calculating the results of any leads from them. OTM – we receive about half the amount of leads that we do from RM. However I would agree with Savills that they ARE better quality! We left ZPG for a very good reason – the leads were plentiful alright, but absolute rubbish – applicants registering for £500 pcm Central London, including bills – no exaggeration here. A complete waste of our time, money and resources.
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Oh dear! No doubting which lobby you come from. #1 many agents dropped Z because they did not get leads, they never had a dominant position around the UK and not going to be missed. #2 Back that innuendo up or shut up for it is not true. OTM has no system in place that can provide it and no agent has the option to ask for it. You clearly have no idea how OTM works.
“prepared to spout any old nonsense for the cause, or is desperately trying to hold on to a project which is waning”. The former is more in keeping with your strategy and OTM is growing which is fact.
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Maybe not so. It all depends if Z were providing business above that OTM now generates. Many agents around the country claim (we do) that nothing came from Z or very little so nothing lost ditching them. OTM are the new guy’s on the block and getting media attention and agents promotion, which if done correctly should provide leads and many agents are finding this. The issue for agents is the big one RM, for the public don’t want to be searching different web sites. They like convenience, a one stop shop, what’s the point in going to another portal to find the same properties if they are all on RM as advertised by the agents? The portal war is more about agents business’s and their future with an animal that is cross selling, over charging and helping anti-estate agents try and put them out of business.
Oh and Harry N, yes RM do cross sell data to an agents competitors which is one of your incorrect OTM complaints!!!!!!!!
PS I’m off to convert some OTM viewing leads to sales, never had one from Z since the day they first started.
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You probably would struggle to get Zoopla leads if you’re not on Zoopla in the same way I rarely get Peruvian TV channels.
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Not much of a Digital Expert then! Evert heard of Kodi? I watch Peruvian TV!! 😉
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