Rightmove has expanded its AI-powered conversational search tool to individual property listings, allowing buyers and renters to ask questions about homes and receive instant responses based on property details and local area information.
The portal’s ‘Ask Rightmove’ feature, which launched on its homepage earlier this year, is now being rolled out across property listings as part of a phased release to users.
The tool enables home-movers to ask questions such as where the nearest supermarkets are or whether there is enough driveway space for two cars. Responses combine information from the property listing with local area data and wider property market insights.
Rightmove said the aim is to help buyers and renters make more informed decisions before contacting an estate agent or developer. The portal added that early indications suggest users making use of the AI search functionality are showing stronger purchase intent.
The feature has been developed in collaboration with Google Cloud using Google Gemini models and the Gemini Enterprise Agent Platform. It combines property information held by Rightmove with geospatial data from Google Maps to generate responses.
The rollout forms part of Rightmove’s wider AI strategy, which includes its ChatGPT app, the AI Keywords and Style with AI tools, and agent-facing products such as Opportunity Manager and Rightmove Discover, designed to help agents identify prospective sellers and reduce administrative workload.
Tarah Lourens, chief technology and operations officer at Rightmove, said: “Finding a property is only part of the journey for home-hunters. The next step is understanding whether it fits their unique requirements, and learning more about the surrounding area.
“Our latest innovation enables them to do this in their own words, ensuring they don’t miss key information provided by agents. We’re continuing to build out ‘Ask Rightmove’, experimenting and testing along the way, to ensure it provides the best experience possible for home-movers on our platform.”
Maureen Costello, vice president, UKI and SSA, Google Cloud, added: “Our collaboration with Rightmove is focused on giving listings more local depth. By utilising our Gemini Enterprise Agent Platform, we are helping Rightmove integrate Gemini models with mapping data to give home-hunters a clearer, more practical picture of a property’s surroundings.”
