Reapit has announced a strategic partnership with Just Move In, integrating the home move platform into its estate agency software to help agents simplify move-in administration and offer customers support with essential household services.
The integration enables agents to introduce buyers and tenants to Just Move In during the sales or lettings process. Customers can arrange utilities, council tax notifications, broadband and home insurance through the platform, either using its AI assistant or by speaking to an adviser.
For agencies, the partnership provides an opportunity to generate additional revenue when customers purchase services through the platform, while reducing the amount of administration handled by front-line teams.
The integration also targets operational efficiencies for property managers. Just Move In says its platform can automate change-of-occupancy notifications and utility updates, reducing administration associated with tenant move-ins and move-outs. The company estimates this can cut change-of-occupancy administration by up to 90% and save property managers an average of 19 hours each month.
The launch comes as letting agents prepare for changes under the Renters’ Rights Act, which will allow tenants in England to give two months’ notice at any stage of a tenancy. More frequent and less predictable tenancy changes are expected to increase the administrative burden associated with void periods and utility management.
Reapit said the partnership is intended to help agencies manage those operational challenges while offering customers a more streamlined moving experience.
Steve Richmond, Reapit’s general manager in the UK and Ireland, commented: “Moving home is one of the most demanding points in the customer journey, and an area some agents have left to movers. Today’s tenants and buyers expect more, while agency time is at a premium.
“Our new strategic partnership with Just Move In helps agents meet both challenges. It improves the move-in experience for tenants and buyers, reduces the administrative burden on property managers and creates new revenue opportunities, all while strengthening long-term relationships with tenants and buyers.”
The companies also plan to expand the integration with additional AI-powered home setup and concierge services, allowing agents to remain connected with customers after they have moved in and creating further opportunities to generate repeat business and referral income.
Just Move In co-founder Ross Nichols said: “Our mission is to make moving home simpler for everyone involved. We’re an AI-native business, and that’s how we deliver genuinely personal support at scale – automating the admin behind every move, while our team handles the moments that need a human touch.
“By partnering with Reapit, whose software powers more transactions than anyone else, we can reach more agents and their customers at exactly the right moment. Our services help movers set up essential services quickly and easily, with no effort from the agency. At the same time, we’re giving agents a way to earn additional revenue, enhance their service, save time and build stronger relationships that last beyond the move itself.”
