Rightmove is launching a new School Checker on all properties on the site, following research that found it to be the most important factor that influences people when choosing a location.
The feature will make Rightmove the only property website to include catchment indicators and inspection report information for the whole of Great Britain on over one million properties for sale and to rent.
Various focus groups facilitated by Rightmove found that finding the right home near the right school can be a minefield, as up until now there has been no destination that connects the two.
Rightmove has partnered exclusively with School Guide, an independent resource which provides the most comprehensive schools data-set.
Each listing on Rightmove will now display a catchment area indicator using heat maps based on the last available historical admissions data.
The latest Ofsted/HMIe/Estyn rating is also included, along with links to find out more about the school from the School Guide website.
An extensive nationwide multi-media marketing campaign will accompany the roll-out of the School Checker across desktop and mobile platforms in May and June, including outdoor and TV.
James Micklethwait, Rightmove’s head of product development, said: “This is a resource which will provide home-hunters with valuable schools information, including catchment indicators, that they cannot find anywhere else, and we hope it will help them find the right property.
“This launch has been made possible by the creation of a strong partnership with School Guide and more than 5,500 hours of design and development time.
“Rightmove customers will now be able to tell potential vendors that not only will their property be marketed to the biggest home-hunting audience, it will also include one of the most important pieces of information to help consumers decide if a location is right for them.
“We hope that agents will be able to use this feature to augment their own local expertise and help them win more instructions.”