Rightmove is asking for feedback from agents on its new ‘Rent in Five’ plan, announced yesterday.
The ‘new vision’ for its lettings service aims to improve the lettings market for agents, landlords and tenants.
Christian Balshen, Rightmove’s head of lettings, is leading the transformation. He says that the vision involves linking every step of the journey of letting a property, from sending a lead to collecting the keys.
The five step plan is flexible and agents can choose to use one or all of the features if it helps their business.
Balshen explained: “We’ve been looking at how we can improve the rental process for lettings agents for a while now. We know letting a property can be time-consuming for agents and frustrating for tenants. Our early stages have included various versions of tenant passports, video viewings and an appointment booking tool, and we’ve learnt a lot along the way.
“We know from our trials and from agent feedback that to bring about the level of change that the industry needs we need to go further. To make a fundamental difference for agents we need to help you by improving the entire lettings flow, from lead to moving in. And that’s what we’re announcing today.
“Our vision is that our customers can choose to receive pre-qualified tenancy leads. Agents can then allow selected pre-qualified tenants to book an appointment online via Viewings Manager. In the next three months, we’ll be starting to integrate Viewings Manager with the leading CRMs. An agent will then be able to book a reference in one click, a process that Van Mildert pioneered and we’re focused on perfecting. Finally, we’ll provide the platform to help agents onboard that tenant efficiently.
“We know that the biggest priority for most agents and landlords is finding the right tenant. So, our solution isn’t to start with fewer leads and reduce the choice of tenants. It’s to provide a high number of qualified leads and maximise the opportunity to find the most suitable tenant for each property. Our next job is to help agents deal with these leads efficiently. That’s the reason we bought Van Mildert and it’s why we’re integrating these services to create a vastly improved lettings experience for agents and for prospective tenants.”
He added: “I’ve been spending a lot of time listening to agents recently. It’s very clear that integrating these five key steps will make a significant difference to the operational efficiency of lettings agents and provide a more positive experience for potential tenants. This new approach is yet another step forward in helping lettings agents to continue to be as successful as possible.”
Rightmove says that this is how its “Rent in Five” steps will work in practice: