Reapit, backed by private equity firm Accel-KKR (AKKR), has acquired Agentpoint PTY Limited, a major provider of estate agency websites and lead generation technology in Australia.
Agentpoint, founded in 2001, has invested heavily in product development over recent years, extending their digital marketing product range to include technology that drives, captures, tracks, and converts leads with the agents’ CRM and website at their core.
The addition of Agentpoint into Reapit’s product portfolio will provide Reapit customers access to a a wider choice of products.
Mark Armstrong, CEO, Reapit, stated: “Integrating their outstanding product portfolio with our current market-leading offer greatly facilitates our mission to provide estate agencies in the UK and Australia with the most comprehensive and innovative range of PropTech solutions, all under one roof.
“The property market is currently going though unprecedented change and the residential estate agency market is therefore adjusting at pace to the new demands. As a trusted PropTech partner, we have a duty of care to our customers, present and future, to deliver best-in-class solutions that will see them through these times, thriving and growing. Acquiring Agentpoint reaffirms our commitment to estate agents that we will never stop delivering leading solutions that match the effort they put into growing their agencies.”
Park Durrett, managing director of Accel-KKR and a member of Reapit’s board of directors, commented: “The addition of Agentpoint into Reapit’s product portfolio further illustrates their position as a market leader in the UK and Australia, providing estate agencies with an enhanced suite of solutions to facilitate their strategic goals.”
Comments (3)
As a customer of REAPIT, its about time REAPIT focused on delivering the fundamental basics of their offering. Customer service is non existent, painfully slow, and they are more interested in winning business than looking after the people who pay the bills.
hah! welcome to reality. the software companies know the switching costs are so high that they have you by the short and curlys. sadly the squeakiest wheel gets the oil – so make a nuisance of yourself and you’ll get some service.
When you say ‘Switching costs’ Mrlondon52′, are you referring to all the work involved in using a new system and the transferring of data? Just curious as this will be one of our hurdles in recruiting new agents.