Coronation Street’s iconic Rovers Return pub will be sold by online estate agency Purplebricks, as part of a major new product placement deal.
The storyline on the ITV soap begins next week when Rovers owner Johnny (Richard Hawley) is released from prison early and returns home to find that his wife Jenny (Sally Ann Matthews) has had an affair with Ronnie (Vinta Morgan).
Johnny decides that their marriage is over and makes the surprise decision to put the Rovers on the market.
Corrie executive producer Iain MacLeod told the press: “The upcoming story around the sale of the Rovers Return stems from something exciting that happens between Jenny and Johnny – but it also led to an exciting opportunity to team up with Purplebricks to sell the nation’s most iconic pub.
“The presence of a real Purplebricks sign outside adds a little bit of extra realism to a really relatable story between two of our best-loved characters.”
This is the latest product placement deal for the soap, which already has tie-ups with Co Op and Costa.
Mark Trinder, sales director at ITV, added: “We’ve successfully integrated product placements into our programmes for a number of years, and Coronation Street has been the most prominent example of this, bringing recognisable brands to viewers.
“This new partnership with Purplebricks gives us an opportunity to do something we’ve not done before with the agreement tying into one of our major storylines, working closely with the editorial and production teams.”