Propertymark to help agents ‘navigate the world of technology’

With technology rapidly changing the way estate agents operate, Propertymark has announced that its chief policy advisor, Mark Hayward, will next week talk to five REACH UK proptech firms to see how they could help estate agency businesses.

The companies are Offr, Hammock, PropertyInspect & Inventory Base, UnderTheDoormat, as well as Sprift.

REACH UK is a technology scale-up programme, who launched its inaugural 2021 cohort with support from strategic industry partner Propertymark,

Second Century Ventures, the strategic investment arm of the National Association of Realtors, is designed to offer education, mentorship and exclusive access to key industry events for technology companies aiming to launch into the property sector.

Hayward commented: “In Propertymark’s further efforts to assist members to navigate the world of technology, I am excited to hear from suppliers and explore how they can help agents adapt and understand how innovation can benefit their business and the property sector.

“The REACH UK companies who were invited to participate in Propertymark webinar represent technologies which enable process efficiencies, provide time and costs savings, and are human-centric at their core.”


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  1. Woodentop

    Shame that most of them have no idea how we operate in a people to people business! They can only ever grease the cogs, never replace and many of the so called ‘IT Revolution’ has often caused more problems.

  2. Andrew Stanton Proptech Real Estate Influencer

    Mark Hayward, ex CEO and now Chief Policy Advisor for Propertymark, is to talk to five of the seven Proptech companies in the REACH UK accelerator. This can be nothing but a good thing, as definitely the world is now digital and it is time that real estate the bastion of legacy systems and analogue realises it needs to service digital natives, who want instant UX. With my other hat on I must admit to being a mentor for REACH UK, and with another hat on I have to declare an interest, as at least one client who is in the REACH programme happens to be a client of mine, at Proptech-PR. But the message I would like to convey as an analogue agent of more than 30 years in a previous life, is Countrywide Plc failed because it became a dinosaur, digital is the best way to de-risk any business that touches the asset class of property. Closed minds equals closed doors, equals diminishing profits.      


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