Piecing together another Purplebricks PR stunt

Purplebricks has pulled off another PR coup after striking a commercial agreement with The LEGOLAND® Windsor Resort to market a 110cm x 100cm plot in Miniland with ‘incredible views of The Eiffel Tower’.

The so-called ‘self-build’ project on Purplebricks will see model makers build a 1:20 scale replica of a family’s home in Miniland, along with a car and even the family themselves, as part of a competition designed to promote the online estate agency.

To enter the competition, families are being asked to share a photo of their home along with a description of why it should become an amazing LEGO creation via the LEGOLAND website.

Due to open this spring, The Brick attraction will be filled with hundreds of thousands of LEGO bricks for aspiring Model Makers to create and build together. The experience, which will be located next to Miniland, will allow kids and their parents to build together.

Purplebricks managing director, Tom Greenacre, commented: “We’re delighted to bring to market this unique development opportunity. The plot – measuring 110cm x 100cm – is perfectly situated for those with a passion for travel, culture and architecture, with a some of the world’s most famous landmarks just a short walk away. This is a brilliant opportunity to build a second home in a very prestigious location.”

The competition runs from Monday 28 February 2022 to Monday 7 March 2022.

Paula Laughton, chief model maker at the LEGOLAND Windsor Resort, said: “To celebrate the idea of the family home as an amazing space where kids and parents play, build and bring LEGO imaginations to life, we have decided to list a plot at Miniland for the first time in the Resort’s 25-year history.

“This is a once in a lifetime opportunity for one lucky family to have their home, their car and even themselves built out of LEGO bricks in Miniland. The model making team can’t wait to unveil it ahead of The Brick, our brand-new LEGO brick building attraction opening to guests.”

Last year, Purplebricks was instructed to sell Coronation Street’s iconic Rovers Return pub, as part of a major product placement deal.


Purplebricks instructed to sell Coronation Street’s iconic Rovers Return


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  1. Barnabus

    Honestly…if PB put half as much effort into their work as they do into spin & PR they might have actually stood half a chance of providing a reasonable service to clients. This piece is clever/funny and all the rest, but it can’t make up for the pure pain any client in a chain with PB is about to feel from their slapdash estate agency.

    1. AcornsRNuts

      If only they were as good at selling (and letting) real properties.


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