A London agent, Wetherell, has been appointed by an Indian developer to market apartments in what will be the world’s tallest residential skyscraper.
World One Tower in Mumbai will be 117 storeys high when construction is completed next year.
Developers Lodha Group want to target Indian super-rich buyers based in London.
The building will have over 300 luxury flats, and a leisure complex complete with not just the usual spas and gyms – but with cricket pitches, pavilion and clubhouse.
The building will also have 18 high-speed lifts travelling at eight metres per second.
Wetherell, based in Mayfair, will be marketing the properties with prices from £1.4m.
The firm says that Indian purchasers are now the largest group of overseas buyers in Mayfair, representing 25% of all purchasers.
It also says that each year some 3,000 Indian families escape the heat of the Indian summer and make Mayfair their summer-time address, living in their London homes, renting property or staying in luxury hotels.
Peter Wetherell said: “The British and international based Indian business community are extremely successful and have been major investors in prime London real estate over the last two years.
“We aim to tap into this market, and generate some ‘reverse marketing and sales’ in order to channel some of this wealth back to India.”
Coincidentally, it is the second time within days that Wetherell has been in the news, after he featured in a documentary on Sunday night about Mayfair.
The Telegraph review is very rude about it, calling it “meet the freaks” television.
The review says of Wetherell’s own appearance: “We met Peter, an estate agent with an inexhaustible fund of stories about himself (‘I sold an entire street of houses because the client smoked the same kind of cigars that I did’) and his dead-eyed fixer Alex, who explained the property market as ‘a game of tennis, but for billionaires: fun, real fun’.”
Still, we don’t suppose Peter Wetherell will care too much, with other and more positive things on his mind.
The programme is on BBC iPlayer here
Comments (4)
Just filling in the blanks…
Jonnie, I assume that you are in fact Sarah Beeny?
Sarah, the only reason to make that kind of comment is to try and sell your own website to the “simple people” out there! I’m sure that you’ve heard of the saying; “you pay peanuts, you get…”! This is very true when choosing an agent to represent you. If an agent isn’t capable of negotiating good fees for himself, he won’t be able to negotiate a good price for you, the client! Yes, an agent’s job is to forward you all offers but it is also his/her job to advise you on these offers in order to achieve the best (I say best because highest is not always best) price possible for your property!
Of course, this is irrelevant when using an on-line agent because when it comes to negotiating, anyone is better at it than the people who do this for a living 🙂
I think you will find Jonnie was posting tongue in cheek 😉
Madness, they should use iproperty or another on liner…….what about emoov?
Funny how how a mega wealthy and I assume switched on international developer chooses an ‘out dated’ model rather than a cutting edge / disruptive / innovative / insert dreary overused phase here. – Jonnie