Lomond completes Purplebricks portfolio acquisition

The fast-expanding Lomond Group has completed the acquisition of the entire rental portfolio of Purplebricks in Scotland, it was announced this morning.

The landmark deal, finalised for an undisclosed sum, will see all the properties transfer from the online agency to Lomond’s two principal Scottish brands. These are DJ Alexander, based in Edinburgh, Glasgow and St Andrews; and Stonehouse, which operates across Aberdeen.

Two-thirds of the former Purplebricks’ Scottish lettings book are located in Glasgow, Edinburgh and Aberdeen, with the remainder situated in Falkirk, Inverness, Kilmarnock, Kirkcaldy, Motherwell and Paisley.

Lomond’s CEO, Ed Phillips, said: “As a progressive and ambitious business, we remain proactive in identifying new opportunities that enable us to grow at pace and scale.

“Lomond is in the stand-out position of being able to draw together all the expertise, geographical span and financial capability that is necessary to integrate a Scotland-wide portfolio.

“This latest acquisition is the ideal strategic and geographical fit for Lomond. The properties we inherit are in ideal locations, throughout all our key Scottish heartlands.

David Alexander

“It also further strengthens our market-leading position as the biggest residential property specialist in Scotland, with an expanding lettings portfolio of 11,000 homes now under our management through our DJ Alexander and Stonehouse brands – as well as our strong specialism and track record in sales.”

David Alexander, chief executive of DJ Alexander and who heads up Lomond’s pan-Scotland operations, added: “This deal not only represents our strong confidence of the Scottish lettings market, It also heralds another major step forward nationally as we accelerate our ambitions to become the number one UK company in this sector.

“We believe there are excellent opportunities across all areas across the UK, and we will continue to grow in the coming years as landlords, property investors, and tenants welcome the growing range of services that Lomond offers, and the quality of delivery we provide.”

Lomond has now completed no fewer than 41 acquisitions on its growth journey – at an average rate of one every 20 days.  Seven of these have been in Scotland, spearheaded by the transformational deal that added DJ Alexander to the group 16 months ago.

More than 40,000 properties throughout the UK are now under Lomond’s management, and it employs a team of over 1,100.



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  1. lettingsguru

    That is one risky deal, I would care to suggest that the reason clients of Purple Bricks use an on-line agent, is they don’t want to pay high street agent fees, DJ Alexander will need to be on the front foot in terms of PR to their new client base.

  2. Diogenes

    The real winner from this deal will be landlords. The portfolio wasn’t huge and had been punted about for months. It was also very spread out and I suspect some liabilities are lurking under the surface….

  3. Gangsta Agent

    Vultures circling

  4. Property Poke In The Eye

    1.5 x Lettings Fees –  so not much to pay by Lomond.

    What did PB charge for lettings, was is £99 or £29?  So not sure how the value would be there unless it had some rent collection  / management in there somewhere


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