Sales progression website View My Chain has made a number of key appointments.
They include Mark Witherspoon, joining as a non-executive adviser. He was formerly boss of Hometrack, and spent almost a decade as data services director at Zoopla.
Beth Rudolf, a highly regarded name in the conveyancing world, also joins in a non-executive role. A former CEO of the Society of Licensed Conveyancers, she was most recently director of delivery at the Conveyancing Association.
A third new recruit is Rebecca Robinson, who joins from Rightmove in a marketing role.
View My Chain is a property chain management system, co-founded by CEO Sohail Rashid.
He said: “The last 18 months has seen a lot of change within estate agency and it has been a challenging and interesting time. We have seen great uptake of the product as more brands recognise the importance of improving the home-moving process.
“This has resulted in a number of strategic hires to help support the growth plans.”
View My Chain has been in testing for the last two years, involving both major agents and developers. The system aims to cut fall-throughs significantly.
The co-founder of View My Chain is Ian Lancaster, a serial entrepreneur who founded Virgin Cars and, more recently, data firm Twenty Ci which is known for its reports on sectors including estate agency.