Industry influencers to share ‘hints and tips’ with agents at conference

Three well-known content producers and industry influencers have been confirmed at Propertymark’s NAEA National Conference, which is due to take place in June.

Amanda O’Brien, Christopher Watkin and Jerry Lyons will come together on stage.

Experts in unique marketing areas, O’Brien, founder of Content for Estate Agents will focus on finding the narrative in lifestyle content.

Lyons, founder of Estate Agent Content Club will take on community content, while Watkin will tackle factual and stats-based content.

Propertymark said that it views the masterclass as being extremely important as marketing should be an integral part of all agents’ strategies as their members are reporting that the recent property boom has seen buyers getting creative to get ahead of the competition.

Nathan Emerson
Nathan Emerson

Viewings and even offers are being secured via WhatsApp and Facebook Live moments after a property is shown.

The trio will bring insight on best practice and achieving consistent, engaging and quality content.

Nathan Emerson, CEO of Propertymark, said: “This year’s NAEA Propertymark Conference returns with a fully packed informative agenda and we look forward to welcoming agents back face to face.

“Alongside three of the best content gurus, we are hearing from renowned experts across all areas of estate agency who will gear up attendees with exclusive hints and tips in order to thrive in 2022 and beyond.”

A limited number of discounted early bird tickets are still available until 29 April.


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