One of Countrywide’s smallest but best known brands, Greene & Co, is to disappear.
From next month, it will be fully immersed into the Hampton brand, with transition day for the name change set for November 18 for what are now just five branches – down from seven a few months ago.
In 2015, Hamptons International acquired the north London agent for what was then described as an ‘eye-popping’ sum.
The Greene & Co business was founded some 35 years ago by David Pollock, who stepped down when the acquisition went through.
The company also featured in a fly-on-the-wall TV documentary about estate agents in 2004, when an unintentionally hilarious team-building exercise was a highlight.
As an employer, it offered an astonishing range of staff benefits including life coaching and massages, and nurtured a cool image for the previously unfashionable districts that it covered.
Lesley Cairns, managing director of Hamptons International, said: “We are excited to announce that Greene & Co will be fully joining the Hamptons International team.
“It is a recognised business in the area and has strong local connections, which is why we are looking forward to bringing their energy and ethos into our company, as we look to expand and diversify our offering.
“Hamptons International is an established brand, and this year we celebrate our 150th year, but as we look forward to the next 150 years and what that looks like, we want to make sure our offering is consistent and that our customers have the very best exposure, network and opportunity.”