PropTech platform iamproperty has acquired Information Works for an undisclosed sum.
The deal will see iamproperty add a comprehensive data and prospecting platform into its solutions portfolio. The ecosystem will enable estate agents to manage their whole day, with everything under one roof, one central login and one partner relationship.
The acquisition also supports iamproperty’s continued mission to modernise the property industry and develop solutions and services for Estate Agents that have speed and security at their heart, helping agents to grow their business and delight their clients.
Established in 2008, Information Works is a data and prospecting solution, offering a comprehensive Digital Marketing Services platform combining creative mailing concepts and highly targeted consumer data, as well as access to fully editable on-demand print products. With a specific specialism in property and clients including both sales and lettings agencies, the businesses have a number of mutual customers.
Information Works’ MD, Nigel Ross, will exit the business following a handover period, leaving a well-established leadership and operational team at the helm, as they join iamproperty.
Ben Ridgway, co-founder of iamproperty, said: “Our solutions save Estate Agents time, support them to drive efficiencies and revenues in their business, and ultimately make their lives easier. Information Works aligns with our portfolio and this acquisition is a key step as part of delivering on our ecosystem vision, creating strong opportunities for innovation and development for both businesses. Synergies are not only in our mission and innovation agendas, but our culture, vision and commitment to service excellence and experience.
“We’re pleased to welcome the Information Works team into iamproperty and are looking forward to talking more to our Partner Agents about how they can benefit from this exciting new offering.”
Nigel Ross added: “This acquisition marks the next phase of growth and innovation for Information Works, building on our established success. iamproperty is the perfect partner to take this forward, as one of the fastest and most innovative property technology and service providers in the UK. After 13 years leading the business, I am taking the opportunity to retire and am pleased to be handing over to our experienced and well-established leadership and operational team. I’d like to thank the team and our clients for their continued support and loyalty, and wish them all the best for the future.”