Fine & Country signs its first licensee in Asia

Breaking into a new market for the brand, Fine & Country Hong Kong is the first office in the network on the Asian continent.

The office, which is due to open later this year, will be operated by Chingyee Yau, Managing Director of Eden International Property Services, and will be managed by Taye Kavanagh, Managing Director of Complete RPI Asia. It will focus specifically on Hong Kong’s prestige property market and will be supported by a team of over 20 sales and admin staff speaking four different languages to cater to the 7.5 million people living on the territory.

Jon Cooke, Global CEO of Fine & Country, said that the signing of the Hong Kong license is the first step in the brand’s expansion into the Asian continent, with further growth planned in the near future.

He added that with the announcement earlier in the year that a UK visa offer has been extended to nearly three million Hong Kong nationals with British National Overseas (BNO) status to settle in Britain, there is likely to be an influx of buyers from Hong Kong into the UK market from the beginning of next year. “Having a strategic partnership with a licensee in Hong Kong will better position the brand to assist high-net-individuals looking to purchase property in the UK, as well as other parts of the world,” said Cooke.

International and London Head of Growth for the brand, Daniel Harrington, says: “We are so pleased to be announcing the signing of Fine & Country Hong Kong and the brand’s journey into a new territory. This is exciting news, not only for our existing and future international clients who are selling and buying around the world but also our global network of offices who will be able to refer clients to each other.”

Yau said: “Servicing the upper quartile of Hong Kong property investors is built around networking and special and bespoke services.  Often there are times both the buyer and seller wish to be highly discreet, therefore having exclusive trusted agents handling listing and negotiation is preferred.”

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