Rentify, a lettings and management platform which plans to be the world’s biggest landlord without actually owning any property, has appointed Lucy Jones as director of agency.
She joins the management team, including Rentify’s founder George Spencer.
The business claims to offer fixed returns to landlords, telling them on its site that “we’re the perfect tenants”.
Prior to joining Rentify, Jones spent six years at Knight Frank where she set up and managed the investment lettings and management team before being promoted to equity partner and then head of lettings.
Prior to Knight Frank, she spent 16 years at LSL Group which she joined as a lettings administrator and rose through the ranks to operations director.
Rentify launched in 2012 and now has a team of 20 people with a focus on IT, customer service and agency.
The business says it has aggressive plans for growth together with a pipeline of new business.
Jones said: “I have always had an interest in building businesses and have thrived on spotting gaps in the market and creating solutions for my clients.
“I am a firm believer that the future of the property market is in tech.
“I’m particularly excited about the opportunity at Rentify because it’s entirely unique.
“It delivers a solution to landlords that no one else provides and its growth plans are incredibly ambitious yet credible.”
Spencer said: “Lucy brings incredible calibre and professionalism to the team as well as top-level industry insight and expertise.
“Rentify’s ambition is to be the world’s biggest landlord without owning any real estate.
“Our growth plans for the years ahead are big and and we knew as soon as we met her that Lucy is the right person to lead the agency team to achieve our goals.”
Yesterday, a spokesperson confirmed that Rentify’s business model is to operate as a tenant to their landlord clients, while acting as a landlord to the tenants.