Countrywide brand John D Wood launches new cinema advert

Coming to cinemas shortly – an advert for Countrywide brand John D Wood & Co … although it hardly mentions the firm until the very end.

Entitled ‘Welcome Home’, the 60-second commercial features a man reminiscing about his property before saying it is time for a new family to make their memories there.

The firm, part of Countrywide, worked with Brighton-based video agency SeeThat.

The commercial was written and directed by Sam Widdows, whose past work includes commercial campaigns for HSBC and Guinness, and the rather beautifully spoken actor is Anthony Edridge.

Richard Page, John D Wood’s marketing director, said: “Rather than the usual corporate video we wanted to communicate more of the personal side of property and evoke positive emotions in our audience.

“We are really excited by the result and will be showing the film in cinemas in our office areas to raise brand awareness.

“We will also be releasing it through our social media channels. This kicks off a big video push for 2016 with much more content to be released during the year.”

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