Boomin will today launch its new marketing campaign for SmartVal.
The new tool, which is now live, is powered in part by the ValPal Network’s valuation tool, owned by Angels Media, publisher of Estate Agent Today and Letting Agent Today.
The property portal says that the aim is to harnesses the expertise of local agents to provide a more accurate, real-time online valuation than any other valuation tool on the market, including ValPal.
A Boomin spokesperson recently told EYE: “It [ValPal] is a digital only tool, where like all of the other fully automated ones customers can receive an instant valuation with no agent input.
“ValPal sell this tool to agents. We will have it on our platform alongside SmartVal. We have had no input into the tool – we are merely including it on our platform – as another tool that agents may be interested in.”
According to Tom Kirk, chief product officer at Boomin, SmartVal was created to “fill the significant void” between automated digital only valuations based on historic data.
He added: “[The] accuracy [of automated digital only valuations] is often questioned and provide no direct leads to agents, and full in-person property valuations.”
The new advertising campaign, which runs from today, are an extension of Boomin’s ‘good things happen’ campaign and continue to feature the voice over of Brian Cox, of HBO’s Succession.
The first of the new ads will air today on Channel 4 and will also run on live TV, video on demand and YouTube.
Visitors to the Boomin platform can request a SmartVal from local agents who are online and available.
Supplied with information from the property owner, and supplemented with detailed market data, the selected agents will have all they need to provide a valuation within a fixed period of 15 minutes.
Only once the SmartVal is submitted the agent will gain access to the full contact details of the customer.
Michael Bruce, CEO and founder of Boomin, commented “SmartVal is an example of how we are different and not a classified advertising platform. SmartVal brings together technology, data and local agent expertise to address one of the most critical issues currently facing all estate agents; a lack of new property supply to the market.
“SmartVal aims to get agents where they want to be, in front of customers building relationships and supporting them onto the market and through a transaction. Before online classified property advertising existed, this happened naturally, with people engaging directly with agents, who were front and centre. SmartVal is about re-establishing that earlier/deeper relationship between agent and customer.
“Whilst we have just launched V1 of SmartVal we will continue to enhance the features and the user experience for both agents and customers. We are already working on V2 which will engage the customer even more closely with the agent and provide the ultimate in choice, flexibility and accuracy. We have an exciting pipeline of new solutions and upgrades going live over the next couple of months, which will demonstrate beyond doubt that Boomin is the only portal with innovation as a genuine part of its DNA.”
Comments (10)
It looks like Michael’s impressive track record of failed businesses is about to chalk up another notch. Word on the ground is that not many will be continuing after the free period ends, no leads contact or point being the main issues.
Second time in a matter of days that a rival publication gets a mention on here, can’t remember it happening before.
Can anyone solve this conundrum?
Today – EAT 6 stories, 15411 page reads, 1 comment
Today – PIE 9 stories, 7637 views, 21 comments
Wasn’t EAT first out of the blocks by a mile and still retains first result on google search. EAT seems to have more public followers, while EYE is industry people?
A quick visit to Trustpilot reveals that the last 8 have been 1 * reviews for Boomin .
. “A Waste of Time” “Booked,Nobody turned up,Avoid Like ThePlague ” “Hopeless ” “What Is The Point” Can’t see the point of it” “Don’t Bother ” “Shockingly Useless” “No app,showing ”
Maybe Sporting can find a name for one of his horses from that lot
Is it just a coincidence that we are approaching Harvest time?………….
I hope they have plenty of insurance cover.
Also it is not a valuation. It is a market appraisal and goes against previous directives of trading standards for decades. Another case of someone who does not know the in’s and out’s of our industry.
Will the ASA step in?
By 9.30am this would normally be full of critical comments, instead it’s a ” Big Fat No Comment” event.
Has the tied turned for Boomin?
Yup – What goes round, comes round, BOOMISERY!
Bored now.
Not interested in Boomin or anything else from the Bruces.
Where’s the App?