The Belvoir Group has welcomed the initial feedback received to its latest rebrand, designed to clearly distinguish it from the Belvoir estate agency brand and emphasise the importance of financial services within the Group’s business strategy.
“As the Belvoir Group continues to grow and incorporate new brands, we felt it was important for the Group to have its own distinctive look to enable it to stand separately from the Belvoir estate agency brand,” said Dorian Gonsalves, CEO of the Belvoir Group.
The new version of Belvoir Group’s signature red branding and a different navy blue font, first appeared on EYE when we ran a story about the group’s recently agreed partnership with Kamma almost a fortnight ago. See below.
Gonsalves said that the rebranding process included liaising with individuals across all brands and levels of the business via a survey and workshops.
He explained: “We used this information to brief a professional design agency, who came up with the new look and we are delighted with the result.
“The Belvoir Group branding introduces a new style of font and navy as the new main colour. The Belvoir red is used as an accent colour for a shape meant to represent an open door to reflect the new strapline of “Opening the door to property, mortgage and franchise expertise.”
“Feedback on the new branding has been very positive, as our franchisees feel that it accurately represents the entire business. The new branding has been included in the Belvoir Group’s Annual Report, as well as the PLC website and is yet another demonstration of our commitment to evolving as a multi-brand franchise operation.”
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