Agent launches new ‘airmiles’ loyalty scheme

A new scheme will allow sellers and landlords of Chestertons to, quite literally, get off the ground.

Chestertons has announced an exclusive partnership with Avios, the global travel rewards currency, which will see landlords and home owners across London given the opportunity to collect thousands of Avios when selling, letting or managing their properties via Chestertons.

Through Chestertons’ new scheme, UK sellers and landlords who are customers of the British Airways Executive Club or UK Avios Travel Rewards Programme can collect one Avios for every £1 of commission they pay Chestertons for their sales, lettings or management services.

This would, for example, allow the seller of a £1m home to collect 20,000 Avios (based on a fee of 2%).

That would be enough for a return flight with British Airways to Marrakech or two return flights to Paris, Milan or Prague.

Giles Milner, Chestertons’ marketing director, said: “I believe Chestertons’ new reward scheme is a first for the UK property industry and I’m excited to have created this partnership with such a strong brand and popular reward currency as Avios.

“Today’s consumers are faced with lots of opportunities to collect rewards when they buy products or use certain services and yet, until now, they have not been able to collect rewards for what will probably be the biggest transaction of their lives: selling or renting out their properties.”

To collect Avios, sellers and landlords simply need to notify Chestertons at the point of instruction and provide their British Airways Executive Club or Avios Travel Rewards Programme membership number. Accounts will be credited within 21 days of the sale completing.

Chestertons has some 30 offices in London and an additional 28 international branches, while Avios has more than 6.4m collectors globally.


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