epropservices has completed the acquisition of Property Technology Ltd, most commonly known as LeadPro, a marketing platform used by estate agents.

This latest acquisition should enable more estate agencies to access the digital marketing and lead generation technology.

Backed by Toscafund, epropservices acquired both Starberry and The Property Jungle this year and continues to position itself as a trusted technology supplier to the estate agency industry.

Jon Cooke, CEO of epropservices, said: “In the last three years over 400 of our customers have integrated the LeadPro marketing tech into their businesses and it’s provided them with a significant commercial advantage.

“Bringing LeadPro into the group will make integrating the latest digital customer journey technology more accessible for estate agents and place epropservices as a leader in the ‘PropTech’ space.”

LeadPro provides marketing and lead generation software that has been developed in partnership with a number of agents over the past six years to help them book more valuations, grow market share, digitalise customer journeys, impress applicants and modernise branch management.

LeadPro’s marketing platform includes an online valuation tool, portal lead responder, on demand telephony prospector, social media marketing service and a lead management dashboard with a team performance league table.

Sam Zawadzki, CEO of LeadPro, said. “The merger will allow us to have access to a larger development team and more resources for investing in new tech and faster product development, which means greater product selection for both existing and future clients,” he comments.”

In addition to his role as CEO of LeadPro, Zawadzki will take on the role as chief product officer within epropservices, assisting the group along their digital product development journey.

He added: “I decided to join epropservices because they have a real desire to be the UK’s biggest and best proptech supplier, our objectives are perfectly aligned, and the partnership will greatly benefit our combined client base.”

epropservices continues buying spree with acquisition of The Property Jungle