The company has described these changes as the ‘biggest’ in Zoopla’s history and reflects a step-change for the company as it strives to challenge Rightmove for the number one spot in the property portal market.
The changes, which build upon Zoopla’s vision which it announced to the market in January (see below), aims to drive better engagement with homeowners and movers, across the property lifecycle, and over a lifetime of property decisions.
At the heart of the changes are a range of alterations to Zoopla’s website and services that aim to transform the way people find, buy, sell and rent homes. At the core of this is the launch of My Home, a hub for homeowners which provides people with the skills, knowledge and insight to guide them on whether it is time to move and sell.
My Home will launch as a central homeowner landing page and then a dynamic page for almost every unique home in the UK.
Alongside My Home, Zoopla will be making changes to some of the most visited pages on its website, including its homepage and individual property detail pages, as well as changes to its app.
Alongside the new services and improvements to its website, Zoopla is changing its look and feel with the launch of a rebrand, its first since 2007. The new branding incorporates widespread changes including a new logo and even a shift to a different shade of its iconic purple.
Andy Marshall, Zoopla’s chief commercial officer, commented: “When we announced our Vision back in January, we were clear that we would put customers at the heart of everything we do and to stimulate the market for their benefit.
“The improvements we are announcing today live up to that commitment. They are the result of millions of pounds of investment and thousands of hours of work looking at exactly what will deliver the best results for agents, housebuilders and homemovers alike.”
“Rather than rest on our laurels and surf on the wave of a busy market we have used this time to deliver fundamental improvements to the experience of using Zoopla.
“My Home is unique and this, combined with the raft of other changes we are making, will generate long-term value for agents, encouraging homeowners to realise the potential of their homes and use them as a springboard to reach their goals.”