Zoopla is to relaunch its market intelligence tool for agents, MarketView, on Friday – with Vizzihomes to disappear.
However, Zoopla has strongly denied claims that it is killing off its former competitor.
Vizzihomes was acquired by Zoopla last June for an undisclosed sum. It had been launched by Kevin Hollinrake, of Hunters, and Jeremy Ward and became a major success story.
At the time of the deal, over 5,000 agents were said to be subscribers.
The relaunched version of what was MarketViewPro will use only market information from Zoopla itself.
Zoopla is telling agents that this is “to ensure accuracy and reliability of our data”.
However, one agent said: “I believe Zoopla are being disingenuous to agents by introducing a price rise through the back door.
“Until last month, an agent’s invoice had two billing lines – for Zoopla, and Vizzihomes.
“My latest invoice now has just one line, but still the same money due.
“Zoopla acquired Vizzi and are now killing it off or, as they would say, integrating it into their back office, but it will be a lesser beast as the data will be just from Zoopla. So what happens to non-Zoopla agents’ sales?
“The basis of the information will be incomplete, as Vizzi did not discriminate by portal. It is not what I signed up to.”
As part of this week’s relaunch, all settings currently on Vizzihomes will be moved to MarketView.
A Zoopla spokesman said: “Since we acquired Vizzihomes last year we have been busy integrating the best features from both Vizzi and MarketViewPro into a new and enhanced MarketView.
“It is certainly the case that the only data viewable in the new MarketView is ZPG listing data. By making this change we can assure the accuracy and integrity of the data available and highlight our member’s share of listings data on a range of the UK’s leading property portals.
“It is worth noting that ZPG carries nearly 90% of the UK’s available property listings.
“An example of one of the major enhancements to the new MarketView is the addition of PropertyWatch. This feature helps our members quickly identify potentially missed fees and was previously subject to an additional charge for Vizzi customers.
“We are including it as part of the standard product when we relaunch.
“No member has seen their overall rate increased as a result of the merging of these products.”