There was a spike in valuation leads of 36% last month, Zoopla has claimed.
The rise, measured year on year, was described as “evidence that Zoopla’s refreshed strategy, following Silver Lake’s £2.2bn investment, is taking hold and yielding results”.
Zoopla described January as a “hugely successful” month, with 55.3m site visits to its property portals – compared with an average of 50m per month throughout last year. Last January, Zoopla reported 58m visits to its property websites.
Zoopla said it has recently increased its marketing spend, product innovation and enhancements to the consumer experience.
Zoopla said that it has invested more than any other portal over the last five years, and has 94% prompted brand awareness – ahead of Rightmove and OnTheMarket.
The portal also said that the removal of non-property related adverts from its listing detail pages had resulted in 30% faster page speed times.
This has resulted in a 9% uplift in listing page leads to agents, improving “the consumer experience” and bringing greater attention to agents’ brands and properties.
Charlie Bryant, managing director of Zoopla, said: “We continue to outspend others to promote our customers’ listings and are focused on converting our sizeable traffic volume into high quality leads for our customers.
“This is just the start. We are gaining traction for our agent partners and will continue to innovate and invest throughout 2019.”