Zero Deposit has celebrated its mass-market launch and announced it is already in 400 branches.

Founder Jon Notley said the tenancy deposit replacement company is now launching between 200 and 250 branches each month, and has 1,500 already contracted.

Among those going live this week was Foxtons, while the product is already available in most Your Move and Reeds Rains branches.

The Connells Group roll-out starts imminently, and Notley said he will be making further big-name announcements in the coming weeks.

Altogether, Notley expects there to be between 2,500 and 3,000 agency branches within a year, offering tenants an alternative to traditional deposits.

The early successes of ZPG-backed Zero Deposit have been announced as the company officially launched this week at a gathering hosted by Knight Frank in its central London headquarters.