YOPA currently ranked as the best online estate agent

YOPA is currently ranked as the best online estate agent, followed by EweMove and Strike, according to OnlineAgentPicker, a comparison site specifically covering online estate agents.

The league table of online estate agents, compiled using two review sources, allAgents and Trustpilot, shows that Doorsteps, Sellmyhome, and Emoov also rank highly, while Purplebricks is in 10th place.

The rankings are automated, so they will change as the agents receive more reviews on allAgents and Trustpilot.

1          Yopa

2          EweMove

3          Strike Estate Agent

4          doorsteps.co.uk

5          Sellmyhome.co.uk Logo

6          Emoov

7          I Am The Agent

8          99Home

9          Springbok Properties

10        Purplebricks



Email the story to a friend


  1. AlwaysAnAgent

    At their current rate of losses Yopa could instead fund the complete regeneration of a third world country. It won’t last too much longer.
    Ewemove is not an online agent by any stretch of the imagination, unless of course its shops are a mirage. Buyers and sellers can’t transact online without the agent and their selling fees are variable.
    Most of the agencies on the list are invisible, are losing a fortune and have no brand to speak of. 

    1. Head_Shepherd#2

      Wise words and you beat me to it, thank you.  EweMove isn’t an online agent, if the definition of online is ‘pay upfront’ which applies to many others on the list.

      We’ve never charged up front and provide traditional agency services without the need for a High Street Shop, albeit some of our agents do prefer to trade from a High Street shop, and that’s fine.  Most trade from a serviced office.  Some trade from home.

      As we’ve all experienced during lock-down, a traditional High Street agent has had to trade from home too.  Which made every agents’ operation the same for the lockdown periods – other than the fee structure, supported viewings, offer negotiation, sales progression etc etc, which tend to be offered more so in traditional models than with on-line.  I’m saying nothing new there.

      But what many don’t appreciate, is that EweMove is a full-service agency.  Has one of the fastest sales times in the UK combined with one of the fastest completion timeframes too.  We sell more of the stock we list than average and sell it for a higher price too. So our customers benefit and therefore recommend us in great numbers.

      And as we don’s use All Agents for reviews, there is nothing there to review, so not sure what ‘OnlineAgentPicker’ thought when they were evaluating reviews.

      On Trustpilot, we are the No1 Business for Real Estate (YOPA is No 42) and we’re No1 for the Super Category of Money & Insurance, so I’m not sure anyone in EweMove will pay too much attention to this list as it really doesn’t apply to us!

  2. juniorneg

    If this list is the future of the industry, I think I have made the wrong career choice.

    1. Robert_May

      There is a certain unawareness about that list that allows two different business models to be mixed together; passive intermediaries and  #local traditional agency without an ITZA office.

      FSBO, passive intermediary agency achieves a different result from traditional agency. Now the result can be measured explained and understood it will not be possible to charge £1000 for a £100 service and it will become  more and more obvious that £ 1000 list it and leave it to em service isn’t ‘proper’ estate agency.

      The  people who have failed to sell by having someone list their property on the portals are telling others the savings offered quickly becomes an additional  £1k  cost  and  long delay in getting moved.


      There is nothing wrong with passive intermediary agency as long as everyone  is aware it’s a listing service, not a selling service

  3. smile please

    That top 10 sends a shiver down my spine, the ‘quality’ of those agents is terrifying. Anyone who has had the experience of being in a chain with any of them will testify.

  4. Hillofwad71

    The other distinction of course is  between franchised and non -franchised operations where the definition  of “best “again takes different forms

    Head Shepherd also points out that Ewemove isn’t an online agent


    Let’s take a town  Chelmsford

    Today on EYE we learn that Martins  have acquired another operation in  the town ,a competitor  expanding .Good news


    “The Chelmsford branch has an incredible reputation for strong customer service and supreme knowledge of the local property market, so I know Property Street’s landlords will benefit hugely from being part of Martin & Co.”


    However  Chelmsford hasn’t been a happy hunting ground for it’s sister company Ewemove and is currently a sheep free zone ” The town holds the dubious distinction of having lost not 1 but 2 Ewemove franchisees . Ewemove Chelmsford Ltd lasted 12 months and Ewemove Chelmsford North Ltd stepped into fill the void in 2015 packing up in 2018, The last submitted accounts showing a deficit of £49,625 -but we don’t want to hear that do we?


  5. Charlie Lamdin

    It’s not hard to be top of a list of the bottom of the industry.

  6. Woodentop



    Probably number 10 is the only customer recognised name around the UK through its dreadful Olympic sponsorship advertising. Others public awareness is regional and somewhat limited. Together they still lag with less than 10% of the industry.


    I wouldn’t lose any sleep.

  7. The No.1 Hybrid Agent Book

    Hybrid Agent not Online “These newer businesses are often described as ‘Online’ or ‘Internet’ Estate Agents which they are not. They are a group of individual, genuine estate agents provided with software, marketing and support services to run their local businesses without retail premises. Individual estate agents using technology and an altered business model to be an adapted form of the traditional estate agent.
    This is still a common confusion and misunderstanding in the estate agency industry press, in traditional estate agents, for the house selling public and the wider investment markets as to how a ‘hybrid’ estate agent works and why it’s better.
    Some of this confusion comes from the ‘Online’ or ‘Internet’ estate agents who were around in the early 2000s where vendor clients uploaded their own usually awful property photos to their internet site and only dealt with a distant call centre without any local estate agent help. Most of these failed due to the terrible property photos and no local agents to sell the service or to help support home selling customers.
    The next generation of evolved / hybrid agent works from their home office, uses technology to receive enquiries for property viewings and buyer offers, embraces social media for marketing, charges a fraction of the usual agent fee and is much closer to their clients. Evolved from a traditional estate agency.” The distinction between online and hybrid agents could be better understood particularly when compiling top ten lists…


You must be logged in to report this comment!

Comments are closed.

More top news stories

Housing stock shortage ‘is the worst I’ve seen in thirty years’, says agent

Continue Reading ...

Agents identify ‘lack of speed’ as the biggest problem in the home-buying process

Continue Reading ...

Thank you for signing up to our newsletter, we have sent you an email asking you to confirm your subscription. Additionally if you would like to create a free EYE account which allows you to comment on news stories and manage your email subscriptions please enter a password below.