Rummage4Property does not yet have an official public launch date but is already helping agents to get their listings viewed online, its chief executive has revealed.
Anthony Codling, chief executive of the industry portal challenger established by Robert May, said Rummage4Property is waiting until there is enough scale for a fully fledged launch.
It was revealed last year that Countrywide and other agency groups as well as house builders have signed up to list their homes with the start-up, but its website still displays a “coming soon” message but invites agents to sign up.
Codling said it was “technically live” as it is already working with some agents and helping to boost views of their listings.
The former City analyst who took up his post at Rummage4 towards the end of last year, told EYE yesterday: “We are already working with a growing number of agents.
“We are a property finder rather than search tool, so agents benefit from our software that helps them come to the top of Google searches.”
He said the Rummage4Property technology is already helping agents get views from the millions of searches that aren’t just for portals and instead ask for a specific type of property or for someone to sell their home in a certain area.
Speaking at the Guild of Property Professionals conference in London, Codling also outlined other ways Rummage4Property is already helping agents by letting them map out areas where they have sold properties, rather than just where they are listing, so they can show a potential vendor their marketing success stories.
Agents can zoom in to street level on dedicated interactive maps that show property details and prices to help them showcase their success.
Codling also predicted that instructions would be harder to get this year but said high street agents were better placed than those online or “passive intermediaries” as they would have a database of buyers, which he said provides more value than just listing on a portal.
He said: “Passive intermediaries fail because they don’t have active databases.
“They put up a property on portals and wait. What is driving where houses get sold for them is buyer aspirations not the seller.
“The seller is paying but is reaching buyer aspirations.”