The three main UK property portals are now offering virtual tours through their listings.
Zoopla, Rightmove and OnTheMarket have all now incorporated functionality to allow 3D tours using the Matterport technology.
The technology was tested by Zoopla last year and incorporated over the course of this year, while Rightmove has rolled it out across all devices having previously only allowed it on its desktop website.
Rightmove said in a statement to EYE: “Rightmove has added a new function to allow agents’ virtual tours of their properties to appear on the Rightmove mobile site. Previously, the tours were only accessible on desktop and agents can continue to upload virtual tours in the usual way through their feed or Rightmove Admin.
“The move will offer more exposure for those agents who create virtual tours for their vendors.
“The team will be monitoring how home hunters use the additional feature on mobile to ensure they are getting the optimum experience when searching for their next home.”
Rightmove and OnTheMarket now both offer a tab that says virtual tours can be seen on eligible listings, while Zoopla displays a link alongside the listing image that lets a viewer click to watch a video.
In recent months, major agencies including Arun Estates, JLL and Strutt & Parker have begun offering virtual tours on their listings.
James Morris-Manuel, vice-president at Matterport, said: “This year we have seen a huge shift in demand from property portals that are looking to capitalise on the benefits of immersive media technologies.
“There has been a significant change within the world of residential property agencies with the rise of online and hybrid models competing against more traditional businesses, and the growth of online portals.
“However, the one thing that has been consistent has been the acknowledgement that technology can have an impact on business. Online portals have perhaps always been ahead of the curve on this front, which is we have seen such high take-up in recent months.
“Interestingly we’ve seen adoption in countries from the UK to Japan. We would expect this momentum to continue as technology in this space becomes more advanced and as platforms like Matterport continue to provide more advanced AI-based solutions to provide increased transparency and efficiency to customers.”