When it comes to pricing, agents have a choice. The ‘race to the bottom’ hasn’t worked – with agents going bust trying to compete against the cheaper online agents.
So isn’t it now time to go for a premium service and products across all price ranges in a ‘race to the top’ instead?
This means offering every product available on the portals, upping your spend on Facebook and other social media, and driving more viewings to increase the offer price, getting loyalty from sellers in the process who will refer your services to others.
Isn’t it time we all started to charge what we’re worth?
Ignore Google reviews at your peril
Agents by now will understand the vital role that Google plays in marketing their businesses, particularly when it comes to organic search and Google ads.
Yet why do so many fail to harness the power of Google My Business and Google Reviews?
We have seen a direct correlation between the number of excellent Google Reviews that we have had and the number of sales leads received.
The volume of such reviews also appears to have had a direct impact on raising our websites up the search engine rankings.
If you don’t invite your customers to leave a Google Review, you could find yourself languishing at the bottom of the search results in your local area – missing a really good opportunity to promote your business to as wide an audience as possible.
And if you rely on your own anonymous testimonials from ‘Mr X’ or ‘Mrs Y’, how can any prospective customer know that these tributes are genuine and not made up by your own staff?
Of course, most agents will get a bad review from time to time – and often for unfair reasons.
So incentivise your staff to improve the level of customer service you offer and you will reap the rewards from genuinely delighted customers, driving new leads and improving your search engine rankings for free in the process.
We’ve got some branches where Google Reviews have accounted for 40% of the valuations – ignore them at your peril!