Homebuyers could cut the cost of buying a property by as much as 47% simply by widening their search to a neighbouring postcode, according to new research from Lloyds.
The bank compared the most expensive postcode in each UK region with the cheapest adjoining postcode and found that homes in neighbouring areas cost 28% less on average.
The biggest gap was in the North East, where buyers willing to look beyond Whitley Bay’s NE26 postcode could make the largest saving.
The average property price in NE26 is £304,022, but crossing into neighbouring NE24, centred on Blyth, cuts the average to £162,075 – a saving of £141,947, or 47%.
Lloyds found similar postcode price gaps across London, Scotland, Wales and Northern Ireland, suggesting buyers prepared to compromise on postcode rather than location could achieve significant savings while remaining close to the same transport links, schools and amenities.
The findings come as affordability remains a key challenge for many buyers, with higher mortgage costs continuing to influence purchasing decisions.
How much can be saved in other parts of the UK?
London
In London, NW3 – covering Hampstead and Belsize Park – is the capital’s most expensive postcode in the analysis, with an average property price of £778,767.
Neighbouring NW2, which includes Cricklewood and Dollis Hill, has an average price of £546,348. Buyers could therefore save £232,419, or around 30%, by crossing the postcode boundary.
Scotland
Scotland’s most expensive postcode is EH3, covering Edinburgh’s West End and surrounding city centre neighbourhoods, where the average property costs £374,650.
Next-door EH11, which includes Gorgie and Stenhouse, has an average price of £299,315 – £75,335 less, representing a 20% saving.
Wales
In Wales, CF64, covering Penarth, Dinas Powys and Sully, has an average house price of £342,753.
Neighbouring CF63, which includes Barry, Cadoxton and Barry Docks, averages £260,234, allowing buyers to save £82,519, or around 24%.
Northern Ireland
Northern Ireland’s most expensive postcode in the study is BT4, covering parts of East Belfast including Sydenham, Belmont and Stormont, where the average home costs £278,143.
Crossing into neighbouring BT16, centred on Dundonald, reduces the average property price to £247,068 – a difference of £31,075, or 11%.
Amanda Bryden, head of mortgages at Lloyds, said: “It’s easy to focus on the ‘must-have’ locations when you’re searching for a home, but this research highlights just how much value can sit right next door.
“Of course, neighbouring areas aren’t always directly comparable and each will have its own distinctive character, housing stock and local appeal. But in many parts of the country, looking just beyond the most sought-after postcodes can reveal more affordable options while still keeping buyers close to jobs, transport links, amenities and the communities that matter to them.
“For first-time buyers in particular, a small shift in location could make a big difference – not just in getting on the ladder, but in what kind of property is within reach.”
How much can be saved in each nation and region?
Here are the biggest savings to be had when buying next door to the nation’s most expensive postcodes.
| Region | Postcode | Local areas | Average price | £ saving | % saving |
| Eastern England | AL5 | Harpenden, Kinsbourne Green | £587,884 | £236,142 | 40% |
| LU1 | South Luton and surrounding areas | £351,742 | |||
| East Midlands | NN12 | Towcester and surrounding areas | £360,453 | £60,341 | 17% |
| NN11 | Daventry and surrounding areas | £300,112 | |||
| Greater London* | NW3 | Hampstead, Belsize Park and surrounding areas | £778,767 | £232,419 | 30% |
| NW2 | Cricklewood, Dollis Hill and surrounding areas | £546,348 | |||
| North East | NE26 | Whitley Bay, Seaton Sluice | £304,022 | £141,947 | 47% |
| NE24 | Blyth and surrounding areas | £162,075 | |||
| Northern Ireland | BT4 | East Belfast (Sydenham, Belmont, Stormont) | £278,143 | £31,075 | 11% |
| BT16 | Dundonald and surrounding areas | £247,068 | |||
| North West | WA14 | Altrincham, Bowdon and surrounding areas | £403,621 | £123,005 | 30% |
| M31 | Carrington, Partington | £280,616 | |||
| Scotland | EH3 | Central Edinburgh, including the West End | £374,650 | £75,335 | 20% |
| EH11 | Gorgie, Stenhouse and surrounding areas | £299,315 | |||
| South East | KT6 | Surbiton, Tolworth | £625,840 | £172,399 | 28% |
| KT9 | Chessington, Hook | £453,441 | |||
| South West | BS8 | Clifton, Hotwells and surrounding areas | £510,864 | £125,583 | 25% |
| BS20 | Portishead, Pill | £385,281 | |||
| Wales | CF64 | Penarth, Dinas Powys, Sully | £342,753 | £82,519 | 24% |
| CF63 | Barry (including Cadoxton and Barry Docks) | £260,234 | |||
| West Midlands | CV32 | Leamington Spa (north) and surrounding areas | £392,988 | £49,958 | 13% |
| CV35 | Wellesbourne, Kineton and surrounding areas | £343,030 | |||
| Yorkshire and The Humber | YO23 | York South Bank and surrounding areas | £378,295 | £135,294 | 36% |
| YO8 | Selby and surrounding areas | £243,001 |
Reflecting on the research, Ian Harris, NAEA Propertymark president, commented: “Choosing where to live is one of the biggest financial decisions many people will ever make, so it naturally demands careful thought and attention.
“Buying a home is as much about investing in a lifestyle as it is about finding the right property.
“Many buyers prioritise amenities such as schools, shops, and transport links. However, with hundreds of homes for sale at different price points, it pays to look beyond the obvious and explore nearby areas to understand the full range of opportunities available.”
Comments (1)
Erm – if I take the South East example, Surbiton has a first class mainline station to Waterloo in 20 mins or so, sits on a beautiful part of the River Thames with walks along the towpath to Kingston upon Thames (beautiful!) and a vibrant shopping area. Chessington doesn’t have this. Sure, theres a small station but it’s all rather… suburban. Different buyers, different market, different prices. Not a dig at dear old Chessington (I’ve lived in both places and have fond memories) but they are wildly different places.