The most competitive cities in which to be an estate agent

Rayner Personnel, has revealed the UK cities that  are the most competitive when it comes to the ratio of estate agents to property listings.

Rayner looked at the number of residential estate agents operating across 23 UK cities and compared this figure to the number of properties currently listed for sale online to find the average number of listings per agent.

The figures show that Aberdeen is currently the most competitive market in which to be an estate agent. Based on the number of estate agents currently listed on Zoopla (39) and the number of residential properties listed for sale (511), there is an average of just 13 properties for every estate agent in the city.

Cambridge ranks as the second most competitive city, with an average of just 15 properties for every one agent while Edinburgh and Leicester complete the top three, each with an average of 16 properties per agent.

Oxford (18), Manchester (21), Glasgow (21) and Bristol (22) also rank in the top 10.

While London is home to by far the most abundant level of available stock (98,637) there are also some 4,041 agents battling it out to sell them.

This results in an average of just 24 properties per agent in the capital.

Southampton and Newcastle have an average of 25 properties per agent, while Bournemouth (26) and Cardiff (27) complete the top 10.

In contrast, Newport (46), Liverpool (41), Plymouth (39), Sheffield (37) and Leeds (36) rank as the least competitive in terms of the stock available per agent.

Founder and CEO of Rayner Personnel, Josh Rayner, commented:

“Estate agency has always been an incredibly competitive profession, and in fact, it’s one of the things that drives the best agents to perform day in, day out.

“If you build a business based on a mixture of great technology and great people, there’s no reason you can’t succeed in today’s sector, even in the most competitive of spaces.”

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  1. Bless You

    Not sure if reading that properly.  Available stock is OK but did they count the stock that was sstc?

    I.e. those same agents have sold another 30 properties each then it might be a tough market but also a rewarding one.


    1. MarkJ

      Oops. No its worse than that….

      They appear to have used  : total number of properties / the total number of agents

      Fair enough except for Aberdeen there are only 3 sales agents listed and the rest of the 39 are rental only!


      However most of the sales properties are with online agents who arent listed in the 39 agents at all ….

      So take it all with a pinch of salt…

  2. Scottish_Mist42

    The data used for Aberdeen isn’t really relevant.  Strong Solicitor Estate Agent presence in the city and they use the local Solicitors Property Centre, rather than Rightmove, Zoopla et al.

    Currently 5894  properties for sale in Aberdeen area via Solicitors Property Centre.

  3. kevdav53

    Aberdeen has a local property portal called ASPC which carries over 90% of all properties listed in and around Aberdeen and it operates a no other portal rule! There are currently 5984 properties on it spread amongst its 53 solicitor estate agent members so over 112 properties on average per solicitor estate agent. So Rayner’s list is turned on its head and Aberdeen is the least competitive not the most competitive and falls in line with how the Aberdeen property market has been for the last 5 years with the oil downturn. Beware the dangers of lazy research!


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