Adfenix, a technology company that specialises in helping estate agents promote their listings on social media, has acquired specialised sales engine Quedro.

The idea behind the purchase is to create a full-spectrum marketing programme designed to empower estate agents to get more from their marketing budgets.

Those behind the acquisition hope that the integration of Quedro capabilities to the Adfenix product suite will unlock a deeper understanding of customer needs and motivations through enriched data.

The combined power of Adfenix and Quedro, should allow any customer, regardless of what CRM platform they use, to gain a better understanding of buyers and sellers as they transition from initial interest to transaction; power a game-changing, multi-channel experience to customers through integrated campaigns combining web, email, social media, sms and applications; and connect these integrated campaigns to established sales processes within the CRM environment, to achieve a single customer profile across all channels.

Adfenix CEO and co-founder André Hegge said: “I’m delighted to announce that all Adfenix customers, effective immediately, will be able to power up their sales program with a range of exciting capabilities brought by the integration of Quedro. It makes Adfenix the first marketing platform to be powered by a true real estate sales engine.”

Quedro CEO & Founder, Stefan Bjärkefur, added: “Integrating the Quedro product to a best-in-class marketing solution such as Adfenix provides agents with a unique opportunity to manage their customers’ journey end-to-end, and provide a service that is second to none.”