A ‘small business’ edition of estate agency software Reapit has launched this week, in what appears to be the first battle lines in the market following Zoopla’s acquisition of the Property Software Group.
The new and adapted Reapit is available from re-seller JET, formed by Reapit itself.
For over two decades, Reapit has sold its estate agency software to some of the industry’s leading brands.
These brands tend to be large multi-office agencies which typically require a high level of service and customisation – in other words, agents requiring a bespoke product.
Reapit has now licensed a pre-configured version of the software that it says JET can use to support smaller agencies, who will reap the benefits of much faster set-up times and cost-effectiveness.
The small business version, which costs from £200 per month, is said to have exactly the same core benefits of the larger, powerful Reapit version.
JET ran trials with over 20 independent high street agents before launch.
Gary Barker, managing director of Reapit, said: “We took the view a few years ago that the wider market needed a solution as it was simply not being serviced adequately.
“We wanted to ensure however that we weren’t distracted in servicing our current client base and took the step of forming a re-seller to entirely focus on this project and its market.”
Suzanna Mavity, head of sales for JET, said: “JET has been developed to fill a gap in the market and give smaller agencies the ability to take their business to the next level.”
Reapit sales director Simon Whale said that the response so far this week has been encouraging.
“I’ve been called to man the phones for the first time,” he said.