Legendary snooker player Ronnie O’Sullivan has launched a website offering £350,000 one-bedroom flat in London’s Docklands as a draw prize.

Entries start at £1.50 and O’Sullivan, who became the youngest-ever winner of the UK Snooker Championship in 1993 at the age of 17, says there will be a guaranteed winner.

He also says the idea behind the competition is to offer people a “break” to get on the housing ladder.

So far as Eye is aware, there has not yet been a single successful promotion offering a property via a prize draw.

However, unless we’ve missed it, there does not seem to be anything in the terms and conditions which say that the Canary Wharf flat will be withdrawn if insufficient tickets are sold.

It’s here