Property lead-generation and comparison business iPlace Global has rebranded as PinLocal as it increases its use of artificial intelligence (AI) and live data.
The business connects consumers with conveyancers, law firms, RICS surveyors and removals companies through a group of comparison and home-moving platforms.
The rebrand follows iPlace Global’s acquisition by AcqSoft in late 2025.
As part of the overhaul, PinLocal plans to use AI alongside live property information, Land Registry records and its own data to improve how customer enquiries are matched with professional firms.
The technology will also be used to provide firms with more information about the customer, property and service required before initial contact.
The business operates six comparison platforms covering conveyancing, property surveys and removals: Altium Legal, Conveyancing Index, Surveyors Compared, Removals Index, Moving Compared and Compare Conveyancing Quotes.
While the initial focus of the new brand will remain the UK property and home-moving market, the underlying technology and lead-generation infrastructure is being developed to support other professional services in future.
Tom Durbin St George, chief revenue officer at PinLocal, said: “The value of AI for professional services, particularly property, cannot be ignored.
“These are essential, often complex services where better technology can make a material difference to speed, efficiency, quality and the customer experience.
“We can use AI and data to better understand what a customer needs, enrich an enquiry before it reaches a firm and ultimately connect that customer with the professional best placed to deliver the service.”
He added: “The move from iPlace Global to PinLocal is therefore much more than a rebrand. It signals our investment in the technology, data and infrastructure behind the company and our ambition to build a broader growth platform for professional services.”
