Rightmove has sent round a survey to its member agents specifically asking them if they will be advertising on Agents’ Mutual.
While it looks as though it could be first real indication the portal giant has so far given of showing concern, a spokesperson said this was not the case.
He said: “It gets sent out as part of our regular customer feedback programme. It’s not new – we’ve been running it for a while now.”
The “three minute” survey asks about agents’ advertising, including whether they use Rightmove, Zoopla, PrimeLocation, their own websites, newspapers, radios, leaflet drops, Google paid-for advertising, and signage – as well as whether they will be using Agents’ Mutual when it launches.
The survey also asks how likely agents would be to recommend each of their advertising media to other, non-competing, agents, with scores on a scale of 1-10, ranging from “not at all likely” to “definitely”.
It goes on to probe agents further about the reasons for their scorings of Rightmove, Primelocation and Zoopla.
The survey, which closes on June 10, is incentivised with a draw with a top prize of £250 and ten others of £25 Amazon vouchers.
* Rightmove shares fell sharply yesterday after publicity about chairman Scott Forbes’s sale of around half his holding to raise £7m. The shares were the second biggest faller on the FTSE 250 as they dropped 78p (3.33%) to £22.64.