Purplebricks’ ‘commisery’ adverts are among 38 campaigns shortlisted for this year’s Effectiveness Awards.
The agency behind the “How Purplebricks brought Commisery to the UK’s estate agents” campaign is Snap LDN.
It is the only advert for an estate agent that has made the shortlist, where entrants have to prove the payback.
Snap was set up in 2016 – and Purplebricks was its first client.
The commisery-style adverts have been used extensively in the UK, US and Australia.